Royal Warrant shirt makers Turnbull & Asser have a reputation for unsurpassed quality, attention to detail, and classic effortless style. The redesign of their e-commerce site had to embody all of these qualities, as well as tell the brand story to users who may not already be familiar with Turnbull & Asser’s prestigious 130+ year history.
Role: Design Lead / Designed at POKE
Mixing stories and e-commerce
An important element of going to a Turnbull & Asser shop, we learned, was getting the opportunity to learn the history of the brand and provenance of the garments from shop staff. To emulate that experience online we made sure to create spaces for story telling at every step of the user journey.